Bollywood Distributor Deals in Google Video
BODVOD, a South Asian distributor of some of India’s hottest movies, TV shows and music vids, has announced that it will be distributing content on Google Video under the name Saavn. The Saavn channel currently contains clips from Bollywood movies and South Asian TV shows. The first five full-length movies to hit the video distribution site include 2007 Oscar entry Rang De Basanti.
The New York-based BODVOD distributes content over cable, broadband and mobile, and specializes in redistributing South Asian video for non-Western markets. With the Google deal, the Indian company is the first Bollywood distributor to specifically distribute to North America on a digital on-demand basis.
Google Video distributes both paid and free video content produced by pros, amateurs and folks at home. “Our deal with Google helps us expand into a new market, and it also helps us support our existing cable operator and mobile carrier affiliates,” said Vin Bhat of BODVOD in a statement. “Given Google’s undisputed leadership in search, we will be able to uncover new audiences for the best of Bollywood and other South Asian content.”
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