Avenue A | Razorfish Sets up Shop in New York
Interactive agency Avenue A | Razorfish, a division of aQuantive, is just settling in to its new Manhattan office today. The new location, at 1440 Broadway in Times Square, is 45% larger than the previous facility, and is now the largest Avenue A | Razorfish office in the world.
The facility shares the neighborhood with JPMorgan, Maybelline, Polo Ralph Lauren, The New York Times, TIAA-CREF, and strategic partner CondeNet, the online division of print publisher Condé Nast.
“Due to the continued acceleration of the digital industry, we have outgrown our current space, and we’re aggressively seeking more digital marketing and technology professionals to fill our new office and support our expanding business,” said East Region president Bob Lord in a statement.
Three-hundred New York employees, including 70 new hires and personnel from three downtown offices, are moving in. The facility includes several labs and studios designed for the digital media industry, as well as built-in wireless access and VOIP phones. During the construction process, the New York team launched an internal social networking site that let employees watch the building as it was being constructed, see floor plans, meet co-workers who were in the other Manhattan offices, and share local goodies like restaurant picks, movies, and videos.
“Although we’re a global company, the New York market is critical to our success in terms of client acquisition and innovation,” said Lord. “We’ve built a born-and-bred digital culture that is truly different from traditional agencies and technology consulting firms. By constantly focusing on what’s next, we’ve been able to attract top talent in a competitive marketplace, including industry pioneers that founded many of the processes and methodologies since the early days of the Web.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
