AOL Black Voices Launches Ford-Branded Music Series

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With the Ford Edge as its exclusive, premiere sponsor, AOL’s Black Voices unit has launched its new music series, “The Bridge”, this week. For its debut episode, the performance-based show, which pairs veteran artists with up-and-comers, is featuring Grammy winner Lionel Richie and emerging R&B artist Lyfe Jennings.

For the show, the newly-formed duo performed a rendition of Richie’s hit “Easy”, which he penned during his time with the Commodores in the late 70s.

“At AOL Black Voices, we are committed to continuously developing our editorial content and exclusive original video programming, such as the first installment of “The Bridge,” said Janet Rollé, Vice President and General Manager, AOL Black Voices, in a statement. “It has been an incredible opportunity to bring Lionel and Lyfe together to help launch a new show that will undoubtedly engage and entertain our audience.”

Richie added, “I’m so proud to be participating in this new show with Lyfe. I love working with fellow artists who say something positive in their music. We bonded right away because it’s very seldom that you find someone who is truly serious about crafting the song and longevity.”

This is one of several music & entertainment initiatives for AOL Black Voices, which also recently partnered with AOL Music to offer exclusive content including an online CD listening party for Diddy’s latest album “Press Play,” a First Listen of Snoop Dogg’s newest single “That’s That,” and live in-studio musical performances from Keyshia Cole, Al Green, T.I. and more. According to the release, Black Voices has also showcased exclusive interviews with celebrities and directors during Film Life’s Black Movie Awards, Toronto International Film Festival, Sundance Film Festival, American Black Film Festival and Pan African Film Festival.

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