ANA Kickstarts Yahoo’s Retooled Advertising Page
The Association of National Advertisers (ANA), one of the oldest advertising industry groups in the U.S., is throwing its support (and its content) into the ring with the redesigned Yahoo! Advertising page.
Advertising.yahoo.com will now feature summaries from the ANA’s research, articles and industry white papers. Yahoo’s advertising site caters to ad professionals and provides content like an ad industry-related events calendar, a gallery of the industry’s best creatives, guest editorials from some of the industry’s greatest thinkers, research by Yahoo’s Summit Series, the Charlie Thomas Book Club, a “must-read” list of marketing and advertising books, and video from some of the industry’s legends like David Ogilvy and Lester Wunderman.
A new section of the site also lets users browse Yahoo’s advertising and marketing products and services by vertical industry.
“This partnership is a natural collaboration for the ANA with a leading force in the online information space,” said ANA president Bob Liodice in a statement. “It leverages our extensive library of intellectual capital and highlights our important industry work.”
The Yahoo site also features content from The Art Director’s Club, the Effie Awards and One Club.
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