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Advertising.com Breaches Japanese Online Ad Market

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Nov 21, 2006 

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Sarah Novotny  |

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Advertising.com Breaches Japanese Online Ad Market

With the ink barely dried, AOL-owned Advertising.com today announced a deal with Mitsui & Co., Ltd. to create a new joint venture that will serve Japan’s large online advertising market.

Operating under the name Advertising.com Japan, the venture will operate the leading performance-based online ad network in Japan, which apparently is the world’s second largest market. While not quite on par with US online ad growth, Japanese online ad trajectory is expected to rise from its current figure of $3.4 billion online to $4.9 billion by 2009, according to data collected from Mizuho Corporation Bank Research.

The venture now allows advertisers and publishers to connect via a centralized network in which ads are automatically and dynamically served in real-time based on performance metrics such as clicks, leads, or sales generated.

“Partnering with a leader like Mitsui is the key to successfully entering this vibrant market,” says Lynda Clarizio, president of Advertising.com, in a statement. “Mitsui gives this venture the advantages of an established market foothold, a globally respected reputation, and a successful track record of launching Internet/media joint ventures with US companies.”

The deal entails that Advertising.com Japan will leverage Mitsui’s established industry relationships with Japanese advertisers and publishers. In turn, Advertising.com will allow use of its proprietary ad-serving and AdLearn optimization technology.

Japan is the latest foreign nation to install Advertising.com operations, joining England, Germany, France, Spain, Sweden, Norway, Denmark and Finland .

Tags: Advertising.com, ad_networks and Japan

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