Adotas

Where media buyers start online

Featured Author

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

More articles by Sarah Novotny





Features

ad:tech New York 2006: The Interactive Industry’s Finest Invade the Big Apple

Written on
Nov 7, 2006 
Author
Sarah Novotny  |
Share
ad:tech New York 2006: The Interactive Industry’s Finest Invade the Big Apple

Has it already been a year since the ad:tech crew graced New York with their digital marketing extravaganza? With time flying, the interactive ad industry’s growth has been almost as equally rapid and staggering. So as ad execs the world over descend upon the Big Apple to discuss, promote and schmooze on mediums all-encompassing to the industry, ADOTAS decided to kick off our coverage by starting at the top. Recently, we engaged in an insightful conversation with Andrew Ianni, the newly appointed chair of ad:tech North America and Asia.

With Susan Bratton exiting the post, Ianni has big shoes to fill, but the former Atmosphere BBDO chief and renowned industry analyst seems more than up to the task. Below and beyond, Ianni gives ADOTAS the scoop on how he landed his hallowed new gig, what he hopes to achieve with it, and how he sees ad:tech evolving in the near future.

Hi Drew, so how did you end up replacing Susan Bratton at this post?

Well, I’ve known Susan Bratton for a long time, and she really started to work with ad:tech when I started to work with ad:tech, which was probably back in, I’d say, January of 1998. I moved from the Bay Area to New York to become an online advertising analyst at Jupiter Communications.

Obviously, analysts at Jupiter were frequently and still are frequently asked to serve on panels and things. So, that’s how it initially started. Just over the years, in addition to speaking at ad:tech and being a panelist and what not, I just got to know Susan personally as well. We became good friends, and she would come to New York, and we’d go out to lunch and just talk about the business and what’s going on.

She was maybe thinking about scaling back what she wanted to do and bringing someone else in. Susan, more or less, referred me and during the interview process, Susan was pretty directly responsible for introducing me to a few of the decision-makers who were responsible for me having the job. Once I found out about it, and I had the opportunity to do it, I jumped at the chance obviously.

There are so many ad:tech-related events happening globally, so in a way, it’s got some prestige to it.

I guess I [was less fascinated] with the prestigious side of it. I don’t necessarily think of it in that regard. It’s just the global expansion, and having been on the conference circuit for a long time, the opportunity to create these conferences in different, new cities, and put it together from a programming point-of-view, I found it pretty appealing. But being on the road all the time, I certainly don’t have the time to think about whether it’s prestigious or not. (Laughs)





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Pages: 1 2 3 next page »

Tags: , and
Article Sponsor

More Features


  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


Adotas Partnership