AdBrite Toys with the Long Tail
The Sequoia Capital-powered online ad company AdBrite has launched the new version of its ad platform, which now gives advertisers the ability to sell ads in a real time auction. Adbrite 2.0 currently connects more than 30,000 ad buyers with 20,000 online publishers, and helps to negotiate larger ad contracts with companies like ESPN, Vonage, Snickers and Sports Illustrated.
AdBrite claims that 94% of online CPM spending accounts for only 40% of overall page views. AdBrite 2.0’s auction system was built to help increase the brand value and efficiency of other 60%. According to AdBrite, advertisers spend tens of thousands of dollars reaching the long tail through offline advertising.
“AdBrite 2.0 exposes the brand value opportunity of long tail content impressions,” sadi AdBrite CEO Iggy Fanlo in a statement. “Current CPC networks do an excellent job of extracting a site’s direct response value. AdBrite 2.0 is all about extracting a site’s brand value.”
The new system also gives advertisers the ability to target banner, rich media and video ads based on budget, market price, demographic, content, geography or site quality. AdBrite now also gives publishers the power to approve or reject each ad.
Reader Comments.
last few days i was getting error on ads slot of adbrite. but 2day i got the email and it says the problem is fixed.
*happy adbriting*
I have been using Google Adsense for 3 years now, but it is going down the drain! Daily clicks and CPC are way down, while muy trafic a relevency search hits are up.
Trying out Adbrite now, see how it goes!
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