ViTrue, Friendster Get Political


User-generated advertising company ViTrue and social network Friendster have launched a user-generated political ad contest. “Get Political” invites 33 million American Friendster users and people in the general public to upload video that expresses their political views while competing with each other for cash and prizes.

The videos will appear on a special Friendster page, and on ViTrue’s Sharkle video-sharing site. The contest runs through November 6, with the creators of the top 6 videos winning one of six prizes: $2500, a Sony video camera, or one of four video-capable iPods.

“No longer do we, as Americans, have to be passive participants in the TV-driven campaign process,” said Friendster president Kent Lindstrom in a statement. “Our politically-savvy members can engage in important political dialogue and use Friendster as their hub for political expression and participation. We’re excited to see the creativity and passion that our member’s political views spark in an effort to show support to their chosen candidates and political parties.”

Before being posted, though, all videos must go through ViTrue’s review and approval process.


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