Vibrant Media Supports Breast Cancer Awareness with Pink IntelliTXT Campaign

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Beginning today and extending throughout October, which is National Breast Cancer Awareness Month, Vibrant Media will be running a free IntelliTxt campaign for the Breast Cancer Research Foundation (BCRF). With the help of long-time corporate sponsor Wilson Sporting Goods, the campaign will promote BCRF’s cause whenever a user mouses over the pink highlighted and double-underlined phrase “breast cancer.”

The campaign utilizes the new IntelliTXT word ownership program which gives advertisers exclusive access to the words of their choice on every publisher. Because the ad unit is completely user-initiated, BCRF’s message will target users who are demonstrating an interest by interacting with the highlighted phrase.

“We are very grateful to Vibrant Media and Wilson for their support, and know that highlighting ‘breast cancer’ in pink across the Internet will evoke a strong response from the millions of people affected directly and indirectly by this disease,” said Myra J. Biblowit, president of The Breast Cancer Research Foundation.

Doug Stevenson, CEO and Co-founder of Vibrant Media added, “The branding and targeting capabilities of IntelliTXT VIDEO have been proven by top-tier advertisers, and it’s an honor to help generate awareness through user-initiated commercials for such a worthwhile cause as breast cancer research and awareness.”

The campaign will be seen on a number of health and women’s sites like iVillage, Oxygen.com, Shape.com, and Nubella.com, and Wilson will donate one dollar to the BCRF for each click on the video ad unit, up to $100,000.

2 COMMENTS

  1. For an interesting twist on the topic of the “pinking” of breast cancer awareness, please see the link on my website, http://www.honestmedicine.typepad.com, to the article “Welcome to Cancerland: A Mammogram Leads to a Cult of Pink Kitsch” by Barbara Ehrenreich. (You can access the article by going to the left side of my site, under “articles of importance.”)

    This article will give you a different perspective on the topic! It is a classic.

    Sincerely,
    Julia Schopick
    http://www.honestmedicine.typepad.com

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