Vauxhall Rocks Yahoo UK Homepage with “C’Mons” Campaign
Starting today, Vauxhall Motors, a European auto manufacturer owned by GM, will be sponsoring the Yahoo UK & Ireland homepage as part of its C’Mons campaign to promote the new Vauxhall Corsa sport hatchback. The Vauxhall campaign features a fictional rock band from Barcelona called the C’Mons. Each band member is a puppet created by artist Boris Hoppek: Red, Blue, White, Cherri and Moo. GM hopes the band will appeal to younger auto buyers.
GM Europe, ad agency Delaney Lund Knox Warren, and MTV have been grooming the C’Mons since early October with a band website, a fake (non-editable) wiki, and a legit-looking site on MTV.co.uk called Under The Radar that features tunes and videos by and about the C’Mons.
The Yahoo takeover features several banners and shows the band members jumping around the page and driving the Corsa. Each banner links to a Vauxhall microsite that features the latest Corsa TV spots starring the C’Mons. Yahoo is also running C’Mons content on other pages. For example, Yahoo Music lists the C’Mons as one of its featured bands.
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