Universal Commences Legal Action Against Video Sharing Sites
The Universal Music Group is suing video-sharing sites Bolt.com and Grouper.com, the latter owned by Sony Pictures Entertainment, for permitting users to post copyrighted Universal material.
YouTube, the largest video-sharing site is off the hook after signing a deal with Universal, Sony BMG and Warner Music last week to develop technology that can filter out copyrighted material and share ad revenue. Universal alleges that the sites encourage users to post copyrighted content, and are demanding $150,000.00 for each instance of copyrighted video. Universal is suing on behalf of artists like Bon Jovi, U2, Eminem, Jamie Cullum and Mariah Carey.
On the Bolt.com website, owner Jay Gould posted a message asking users not to upload Universal content. “We understand the love you have for your favorite musical artists, but Bolt respects the rights of copyright owners such as Universal Music and their artists, and we ask that you please do so as well by not uploading their videos to Bolt.”
Universal and YouTube came to the brink of legal action last month before signing their revenue sharing deal. At the time, Universal CEO Doug Morris said he believed that video sharing sites were costing the company “tens of millions of dollars” and that Universals strategy for dealing with such companies would be “revealed shortly.” Universal said it may also go after Sony, the owners of Grouper.
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