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In 2000 at the age of 21, Lawrence and his colleague Fred Hsu used their collective expertise in online advertising, Internet traffic patterns and search engine optimization to create Oversee.net. Previously, he was with Startpath.com, an Internet startup that focused on Internet advertising and the technology and tactics that drive traffic to websites. When Lawrence moved from New York to Los Angeles, he worked at Smith Barney. In New York, he held positions at both Merrill Lynch and Smith Barney, learning the solid business practices that have become the linchpin of Oversee.net.

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Convening at the Digital Town Hall

Written on
Oct 6, 2006 
Author
Lawrence Ng  |
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Convening at the Digital Town Hall

With events such as Campaign USA, the knowledge and information you can find through traditional social networks meet active online participation. With smart execution, politics will become part of Internet living — natural to all people in all walks of life.

So what does this mean for interactive advertising? Advertisers have the opportunity to create engaging content of a more intelligent nature, which is important now more than ever. The increased complexity of the content means more audience engagement and higher returns. Once you’ve shown the over-25 market that you can connect over important issues, you’ve won lasting customers. Their dollars will continue coming to you, rather than your disengaged, TV-advertising competitors.

A new standard is set for social networks and other Web 2.0 communities, driving political commentary through individuals, not corporations and spin machines. The audience trusts the content more because it is produced by their peers’, untouched even by the newest political order, blogs, which are often as tainted as traditional media outlets.

Blogs have become the controversy-creators. If not for the political blogs, there wouldn’t have been a Dan Rather scandal, there wouldn’t exist the kind of concern that arose over the potential sale of our ports to a Dubai-owned company, and sadly, there would be no laughs at the mention of a “lockbox”. Blogs provided an invaluable service at the time they exploded onto the political scene, but their overabundance may shorten their lifespan. The instant media communication they provide can be found elsewhere; their honest reporting of fact can be tainted by their emergence as a media industry.

The need for these new Web 2.0 venues is the result of people rebelling against traditional media avenues again. In the process, these efforts could be the next great outside-the-establishment venues.

Citizens of the Web now have the opportunity to band together and invigorate a stagnant democracy. Political discussion and engagement online works as our country should — a fiery combination of individual differences and community spirit.





Reader Comments.

So many people see the web as a smaller version of TV, but that’s rearview mirror thinking.

You get it.

mh

Posted by Michael Hardner | 4:03 pm on October 6, 2006.

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