http://www.adotas.com/2006/10/shadowing-interactive-ninjas-exploring-the-makings-mindset-and-marketing-power-of-42entertainment/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/10/shadowing-interactive-ninjas-exploring-the-makings-mindset-and-marketing-power-of-42entertainment/#comment-63466 Adotas » Nine Inch Nails Sparks Web Marketing Conspiracy Fri, 16 Feb 2007 18:06:46 +0000 http://www.adotas.com/2006/10/shadowing-interactive-ninjas-exploring-the-makings-mindset-and-marketing-power-of-42entertainment/#comment-63466 [...] The domains hint at botched military operations, fallen heroes, a tyrannical government, and a mind control drug Parepin. While all are registered to Arizona-based Domains by Proxy, MTV reports that they are part of an alternate reality game concocted by 42 Entertainment, an outfit best known for the Microsoft ILoveBees promotion and an agency that ADOTAS has featured recently. [...] [...] The domains hint at botched military operations, fallen heroes, a tyrannical government, and a mind control drug Parepin. While all are registered to Arizona-based Domains by Proxy, MTV reports that they are part of an alternate reality game concocted by 42 Entertainment, an outfit best known for the Microsoft ILoveBees promotion and an agency that ADOTAS has featured recently. [...]

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