Comments on: Not Just Eyeballs, But Ears: Appraising the Role of Sound and Music in Brand Management http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jody McKinley http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-984389 Jody McKinley Sun, 05 Feb 2012 17:50:05 +0000 http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-984389 Great article Cindy. We are experiencing a lot of brands paying a lot more attention to their sound from a 360 degree perspective. You are dead on regarding the ability to emotionally engage with customers using music. There's not a more powerful tool to evoke emotion than music. Great article Cindy. We are experiencing a lot of brands paying a lot more attention to their sound from a 360 degree perspective.

You are dead on regarding the ability to emotionally engage with customers using music. There’s not a more powerful tool to evoke emotion than music.

]]> By: Brand Sound « Alternative marketing thinking http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-73676 Brand Sound « Alternative marketing thinking Fri, 16 Mar 2007 00:48:51 +0000 http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-73676 [...] March 14th, 2007 No it is not the signature music that most commercials end with, silly. We are talking brand sound, just like how you can define brand personality or brand character, have you ever though of your brand as a sound track. Hop over to Pandora, or take the help of The Orchard, the world's leading distributor of digital music to get your brands the right sound byte. Posted by icontract Filed in Experimential Marketing, Strategy, Branding, Innovation [...] [...] March 14th, 2007 No it is not the signature music that most commercials end with, silly. We are talking brand sound, just like how you can define brand personality or brand character, have you ever though of your brand as a sound track. Hop over to Pandora, or take the help of The Orchard, the world’s leading distributor of digital music to get your brands the right sound byte. Posted by icontract Filed in Experimential Marketing, Strategy, Branding, Innovation [...]

]]> By: Nicolas Lordier http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24887 Nicolas Lordier Wed, 25 Oct 2006 08:45:43 +0000 http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24887 Hi Cindy, Such a good article ! I'm involved in the launch of my own company in sound design, especially for brands. I'm from France and It's hard to get informations in this market. So, thank you very much, I'm a young contractor and each experience is a real good thing. Best regards, Nicolas Hi Cindy,

Such a good article ! I’m involved in the launch of my own company in sound design, especially for brands. I’m from France and It’s hard to get informations in this market. So, thank you very much, I’m a young contractor and each experience is a real good thing.

Best regards,

Nicolas

]]> By: John C. Havens http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24016 John C. Havens Wed, 18 Oct 2006 17:48:24 +0000 http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24016 Hi Cindy, GREAT article. As I wrote a few weeks back for ADOTAS with "PodBranding," people need to consider what their brand sounds like for the modern consumer or their competitors will. John C. Havens, About.com Guide to Podcasting http://podcasting.about.com podcasting.guide@about.com Hi Cindy,

GREAT article. As I wrote a few weeks back for ADOTAS with “PodBranding,” people need to consider what their brand sounds like for the modern consumer or their competitors will.

John C. Havens,
About.com Guide to Podcasting
http://podcasting.about.com
podcasting.guide@about.com

]]> By: john taysom http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24006 john taysom Wed, 18 Oct 2006 17:21:39 +0000 http://www.adotas.com/2006/10/not-just-eyeballs-but-ears-appraising-the-role-of-sound-and-music-in-brand-management/#comment-24006 For Cindy Gallop Loved the article about ear-balls My company might interest you from that perspecitve. A bunch of Oxford Univestity techys wrote the code - we make music free by ad insertion of demographically and location sensitive ads in between the tracks of a 'play list'. Try it and download some music - it works. Free, legal music. We have discussions going with several major music companies and ad agencies. I am in NY today if you would like to know more. best rgds For Cindy Gallop

Loved the article about ear-balls

My company might interest you from that perspecitve. A bunch of Oxford Univestity techys wrote the code – we make music free by ad insertion of demographically and location sensitive ads in between the tracks of a ‘play list’. Try it and download some music – it works. Free, legal music. We have discussions going with several major music companies and ad agencies. I am in NY today if you would like to know more.

best rgds

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