MSN Taps PriceRunner to Provide Comparison Shopping in UK, France
PriceRunner, a leading international comparison shopping service, has been selected by MSN to be the primary provider of price comparison content for the MSN shopping channel in the UK and France. The agreement, which marks the first pan-European deal of its kind for PriceRunner, provides that PriceRunner will supply MSN Shopping users with pricing, product specifications, and reviews on a wide variety of consumer goods.
According to Nielsen/NetRatings statistics, MSN is the second largest Internet site in both France and the UK.
“PriceRunner’s infrastructure, experience and quality makes them a great choice for MSN to work with,” said John Brewer, Director of Shopping for MSN across Europe. “We will focus on technology development and moving beyond comparison shopping as it is conceived today. Having a well established provider in comparison shopping means we can develop faster, in a marketplace that all analysts report is poised for double-digit growth each year.”
ValueClick-owned PriceRunner also felt that the new partnership would expand the service’s audience while improving the shopping experience on MSN.
The MSN/PriceRunner agreement began yesterday, October 1, in time for the Christmas shopping season.
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