Lame Wi-Fi Town Steps it Up
Finding the right company
This was a bit more difficult, since Wi-Fi is fairly new; there are not many companies with a 5 year track record. When proposing the idea, people that make the decisions like to review financial statements of a company for the past 5 years. But PDP (Pittsburgh Downtown Partnership) was able to convince the members to go with US Wireless Online.
Pittsburgh also did a great job using all media to market the new product; they used a combination of traditional and online media.
Traditional media
-They placed banners on bridges and wraps on buses
-Attended a Steelers game and received 330 new members from one game
-Created a partnership with Ikea and created an outdoor living room set, that went all over Pittsburgh (including the Steelers game) and educated people on how to use Wi-Fi and signed them up
-Speaking engagements to Convention Planners, to drive more conventions to Pittsburgh because the convention participants can log-on anytime.
Online Media
-They sent out emails to their PDP email list (that’s how I found out)
-They sent out a Press Release
-The announcement was/is placed on the front page of the PDP website
Because of all of the online and traditional media presence Pittsburgh has received extra regional and national attention. PDP did it right, they used their resources and because of good campaign/marketing management, ended up receiving extra free exposure.
One Hiccup
For a city to pull this off, of course as we all know technology comes with problems. The major hiccup encountered with this, was the coding. It was discovered early on that if I logged in at 9am and logged out at 9:30 am, the session kept going until 11am. So when I would try to log-in again in the day it would say I already used my two hours.
This hiccup was promptly fixed and user times are now accurate.
Thank you to Michael Edwards, President and CEO of Pittsburgh Downtown Partnership for letting me grill him with questions and answers for this article.
At this time Pittsburgh has the largest FREE Wi-Fi system around. Not to shabby for a city I called Wi-Fi lame less than a month ago, huh?
Reader Comments.
No comments yet
Leave a Comment
Pages: « previous page 1 2
Tags: wi-fi and wirelessArticle Sponsor
More Features
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
