JupiterResearch Launches Mobile Marketing Service
Online/emerging technologies research firm JupiterResearch today announced the launch of its new Mobile Media & Marketing Research service, which coincides with its new report, “US Mobile Marketing Forecast, 2006 to 2011.” Within the report, JupiterResearch projects that total spending on mobile messaging and display advertising will grow from $1.4 billion in 2006 to $2.9 billion in 2011.
“Educating consumers, protecting their privacy, and mitigating their concerns about the cost of commercial text messages and SPAM, will be key to driving consumer interest and adoption of mobile marketing executed with SMS,” said Julie Ask, Research Director and Senior Analyst in a statement. “Advertisers will benefit from working with established mobile agencies and aggregators who can help them understand the mobile environment.”
Furthermore, the results dictate that 22 percent of online advertisers are currently engaged in mobile marketing, while a substantial number of online advertisers utilize plan to do so in the next 12 months. Early adopter industries include media, wireless carriers, automotive, financial services, consumer packaged goods, and food services.
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