Johnny Rockets Expands Music Initiative with Local Market Campaign
Following its online initiative at johnnyrockets.com that showcases a comprehensive genealogy of current popular music, Johnny Rockets will be expanding its branded music to bring the classic Johnny Rockets music experience to consumers and music fans in new ways.
The new local market campaign will include custom playlists on eMusic, a retailer of independent music, free eMusic downloads, Johnny Rockets branded iPod giveaways, and radio and online contests.
“At Johnny Rockets music has always been an essential part of the dining experience,” said Mimi Somerman, Senior VP of Marketing for The Johnny Rockets Group, Inc. “This program is a truly great way to connect with our customers and further entrench our brand in the world of music.”
The local market branding initiative will kick off in October in major markets like San Francisco, Washington D.C., New York City, LA, Atlanta, Las Vegas, and Miami. eMusic will be distributing 30,000 cards offering three free eMusic downloads a select retail outlets, special events, radio, and online promotions. Fans will be able to access the downloads as well as the Johnny Rockets music map at johnnyrockets.com.
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