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Google Takes Manhattan

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Oct 2, 2006 

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Sarah Novotny  |

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Google Takes Manhattan

Google’s New York office at 111 8th avenue in Manhattan is now open for business. The facility is a bit of an experiment, combining the ad sales staff with the software engineering staff on the same floor.

At a press briefing on Monday, Craig Nevill-Manning, Google’s New York engineering, said this strategy will help software engineers better understand the needs of ad clients and ad sales, along with helping ad sales people understand the nuances and culture of software engineering. The facility houses Google’s largest advertising sales office. It’s also home to more than 100 engineering projects and serves as a software engineering hub, which will coordinate Google projects around the world. The company, though, has no plans to turn the facility into a data center.

Google opened the New York ad sales office in 2000 under the direction of now vice president of ad sales Tim Armstrong. The sales office served initially as a litmus test of the Madison Avenue advertising environment. As Google’s grew, the office started handling Google’s growing number of ad offerings from text ads to banner images and so on. The sales staff in the new facility will handle Google’s staple AdWords platform, as well as experimental ad technologies like print and audio ads.

Google’s software engineering office in New York opened in 2003, and has been the chrysalis for projects like Google Maps, Spreadsheet, Mobile Web Search and Finance, which was developed in conjunction with Google’s Bangalore office. The new office also serves as a home for Google Checkout and Google Notebook.

Tags: expansion, Google and New_York

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