In-game advertising company Double Fusion has announced new partnerships with the sports games PowerFootball and ManagerZone. Both games are aimed squarely at the 18-34 year old demographic. PowerFootball is an online soccer game with more than 1.8 million registered users, that lets players challenge other people around the world, participate in tournaments and communicate through chat rooms and forums.
ManagerZone, also an online game, simulates the managerial side of soccer, allowing players to trade players, coach their teams, and lead them to victory in leagues and cup tournaments. The game also includes communications features and also includes a corresponding online magazine. ManagerZone is playable in 25 languages and currently serves more than 500,000 “managers.”
“By offering very high quality, free online gameplay, both PowerFootball and ManagerZone have made it possible for a larger audiences than ever before to enjoy the thrill of playing a sports game – whether they prefer the action-oriented 3D gameplay of PowerFootball or the incredibly detailed team management simulation of ManagerZone,” said Double Fusion CEO Jonathan Epstein in a statement. “Our partnership gives advertisers the opportunity to reach a huge audience of sought-after gamers, while making the games even more realistic-and thereby, more fun-for the players.”
Double Fusion will be powering several different types of ad placements within the game, including pre-game, post-game and halftime videos, on-field banners, and game lobby advertising. Ads can also be geo-targeted by region.