Canadian TV Guide Ditches Print for Online
As of November 29th, Canada’s TV Guide, the Transcontinental Inc.-owned counterpart to the Gemstar-owned magazine rack counterpart in the US, will cease production and distribution of the print version of its magazine and transform it into an online-only publication. The online magazine will feature more recently updated programming info, and free, region-specific listings.
“TV Guide has served communities across Canada well for 30 years and as the listings landscape is changing, TV Guide is evolving along with it,” said Transcontinental president Natalie Larivière in a statement. “TV Guide’s move to the web is an exciting new direction for this mature and trusted brand, and in this case, going with a web-only product is a fitting format for the time-sensitive and frequently changing nature of the content this publication provides.”
The now online-only TV Guide will generate revenue through online advertising and by syndicating TV listings to other publications. The 243,000 print subscribers will receive more information dealing with their existing subscriptions during the week of October 30th. The last print edition will hit news stands on November 25th.
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