Ask Sponsored Listings Reborn with Version 2.0
Ask.com has launched a version 2.0 of Ask Sponsored Listings that offers new features to search marketers and partners. The original Ask Sponsored Listings launched just over a year ago and has received a variety of feedback from advertisers.
The Version 2.0 is intended to simplify the management of marketing campaigns while improving visibility into campaign performance. Some improvements include Daily Budgeting, Hourly Billable Data, Bulk Upload Enhancements, and Dashboard Reports.
“Consistently we heard that they [advertisers] wanted more control over ever expanding campaigns and keyword lists. They also wanted more Ask.com inventory, and above all, they wanted it all to be easy,” said James Speer, VP of products and marketing at Ask.com. “Everything we are introducing today is in direct response to the feedback we’ve heard. We expect advertisers will be very happy with the new platform.”
ASL 2.0 also features a new Open Platform Partner Program, which provides technology partners with access to an Application Programming Interface (API) that allows for tool and service development. Integrated campaign management and bid management tools operate across ASL, Google Adwords, Yahoo Marketing Services, and Microsoft AdCenter, and is free to new and existing partners.
“Open APIs are essential for improving search engine marketing performance across an ever-expanding set of distribution outlets, including Ask.com,” Speer added. “As new outlets emerge, marketers will turn to technology providers to help maximize returns efficiency and transparently.”
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