AOL Streamlines Online Activities with OpenRide
In its move toward fully liberating its services, AOL has launched a new free version of its software that combines email, instant messaging, Web browsing and search into a single interface. The product, called AOL OpenRide, is optimized for broadband use and works over any high-speed cable or DSL connection.
OpenRide is based on an open and modular software technology platform. The interface, which also allows consumers to watch videos, listen to music, and view photos, organizes the screen into a four-paned “Quad View.”
“Broadband users are simultaneously accessing multiple Internet features and consuming an ever-increasing amount of digital media,” said Joel Davidson, Executive Vice President of Products and Technology, AOL. “We saw an opportunity to provide a new kind of software that could streamline their core activities – checking email, instant messaging, Web browsing and search, and enjoying videos, music and photos – in one convenient interface that automatically adapts as they navigate between features.
During the development of OpenRide, AOL surveyed thousands of Internet users about the concept and prototype and conducted in-home field testing with hundreds of households.
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