Features
Boys will be Boys Online: ADOTAS Surveys the Wanderlust and Whims of the 18-34 Male Web Audience
| 2. What are the Three (3) Main Reasons you use the Internet | ||
| Response Percent | ||
| Sports Scores & Information |  |
44% |
| Hard News (Ie, CNN.com) | |
20.6% |
| Entertainment News | |
37.4% |
| Movie Information & Times | |
33.5% |
| Pornography & Adult Entertainment | |
36.8% |
| Computer/Video Games & Gaming Sites | |
56% |
| Gambling and SportsBooks | |
9.3% |
| Travel Information & Bookings | |
14.8% |
| Total Respondents | 364 | |
| 3. Where do you get most of your information about new movies? | ||
| Response Percent | ||
| Internet | |
30.8% |
| Television | |
40.3% |
| Radio | |
5.6% |
| Magazines & Newspapers | |
6.4% |
| Word of Mouth (Friends, Family, Buzz) | |
16.8% |
| Total Respondents | 357 | |
| 4. While at Home do you watch Television while on the Internet? | ||
| Response Percent | ||
| Almost Always | |
15.1% |
| Most of the Time | |
15.1% |
| Half of the Time | |
20.9% |
| Rarely | |
24.9% |
| Never | |
24% |
| Total Respondents | 350 | |
| 5. While Watching Television do you record the show and use a TIVO, DVR or any device to forward through commercials? | ||
| Response Percent | ||
| Almost Always | |
10.8% |
| Most of the Time | |
8% |
| Half of the Time | |
11.7% |
| Rarely | |
16.8% |
| Never | |
52.7% |
| Total Respondents | 351 | |
| 6. Have you shopped online for a Car/Automobile in the Last 6 months? | ||
| Response Percent | ||
| Yes | |
21% |
| No | |
79% |
| Total Respondents | 348 | |
| 7. Have you shopped online for Music CD’s in the last 6 months? | ||
| Response Percent | ||
| Yes | |
38.4% |
| No | |
61.6% |
| Total Respondents | 349 | |
| 8. Have you bought (Paid Money For Service, or Product) MP3 or Music Downloads Online in the Last 6 months? | ||
| Response Percent | ||
| Yes | |
29% |
| No | |
71% |
| Total Respondents | 348 | |
| 9. Have you downloaded MP3s or Music from a Free Service (Unpaid) in the last 6 months? | ||
| Response Percent | ||
| Yes | |
39.5% |
| No | |
60.5% |
| Total Respondents | 347 | |
| 10. Have you bought a Computer or Video Game Online in the last 6 months? | ||
| Response Percent | ||
| Yes | |
30.4% |
| No | |
69.6% |
| Total Respondents | 345 | |
| 11. Have you shopped ONLINE for an Automobile (Car) in the Last 6 months. | ||
| Response Percent | ||
| Yes | |
19.5% |
| No | |
80.5% |
| Total Respondents | 344 | |
| 12. Have you bought a product ONLINE based on an advertisment you saw ONLINE? (ie, Banner Advertisement, Google Link?) | ||
| Response Percent | ||
| Yes | |
25.4% |
| No | |
74.6% |
| Total Respondents | 343 | |
| 13. Do you subscribe to any PRINT men’s magazines such as Maxim, FHM, or GQ? | ||
| Response Percent | ||
| Yes | |
23% |
| No | |
77% |
| Total Respondents | 352 | |
| 14. Do you subscribe to ANY magazines? | ||
| Response Percent | ||
| Yes | |
40.4% |
| No | |
59.6% |
| Total Respondents | 354 | |
Reader Comments.
- Pingback from Adotas » ADOTAS Conversations: Getting the Maxim Effect on 18-34 Males from Dennis Digital’s Todd Anderman
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