Ad Infuse, Mondo Media Introduce Ad Platform for Video Podcasting
Mobile advertising solution provider Ad Infuse has announced a partnership with Mondo Media to create a new advertising platform for podcasting. Using Ad Infuse’s technology, advertisers will be able to insert 15-30 second pre-roll video commercials prior to each animated short in the Mondo Mini Shows Podcast Network.
The partnership allows Ad Infuse to sell to a wider range of advertisers while allowing them, in turn, to reach the specific audience they are interested in, pace their buys evenly throughout the campaign, and refresh creative at any time. Ad Infuse and Mondo Media are currently running pre-roll ads for seven clients in categories that range from retail and gaming, to consumer technology.
“Paid downloads of TV shows on iTunes have generated a lot of media attention but recent Points North Group research finds that consumers prefer free ad supported video by a three-to-one margin over paying $1.99 for programs without commercials,” said Mondo Media CEO John Evershed. “And now, through our partnership with Ad Infuse, we’re able to give advertisers a segmented, targeted platform that matches them with the right viewers using their existing creative assets and gives them the ability to change creative at anytime during the campaign.”
Ian Johnson, CEO of Ad Infuse, revealed that “podcast advertising is only the beginning. We will soon be using the same technology to enable highly personalized advertising to all mobile devices, making sure to protect consumer privacy while maintaining a positive user experience.”
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