Yahoo Launches Multimillion Dollar Integrated Marketing Campaign
To promote its new home page and other recently launched services like Yahoo Mail and Yahoo answers, Yahoo has launched a multi-million dollar integrated marketing campaign that includes TV, radio, cinema, and online advertisements. The campaign takes a playful and irreverent look at what life would be like with and without Yahoo! and asks the age old question, “Do You Yahoo!?.”
The advertising spots, produced in partnership with Soho Square and OgilvyOne Worldwide, will debut during the season premieres of “My Name is Earl” and “Grey’s Anatomy.” Each spot features a scenario that shows how difficult life is when characters don’t use Yahoo, and then repeats the scenario, this time with the use of Yahoo, revealing a much better outcome.
“We’re emphasizing our signature tagline to celebrate the 500 million monthly users of Yahoo! branded Web services around the world,” said Cammie Dunaway, chief marketing officer at Yahoo. “Our new ads revitalize Yahoo!’s brand and rejoice in our company’s spirit, with fun and entertaining spots that show how people’s lives are made better with Yahoo.”
The fully integrated campaign, with outtakes and user-created commercials, can be viewed online by searching for “Do You Yahoo!?” on Yahoo. To celebrate the new campaign, all users who select Yahoo.com as their start page on September 22nd will be eligible for a free iced coffee at Dunkin’ Donuts.
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