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Twistbox, Latin World Entertainment to Develop Mobile Entertainment for Latinos

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Sep 13, 2006 

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Sarah Novotny  |

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Twistbox, Latin World Entertainment to Develop Mobile Entertainment for Latinos

Latin World Entertainment and Twistbox Entertainment have teamed up to create mobile entertainment for the Hispanic community in North America as well as Latin America. The mobile services will include premium content, ad-supported programming, games, and community applications, all of which will integrate Latin World’s consumer brands and celebrities.

Twistbox currently distributes mobile programming via WAP portals, SMS campaigns, mobile TV channels, and games to over forty countries. The initial launch of the deal with Latin World Entertainment will take place in the US, Mexico, Brazil, Columbia, Argentina, Chile, Venezuela, and Peru.

“With clients such as Editorial Televisa that publish leading magazines, such as Cosmopolitan en Espanol, Vanidades and Maxim en Espanol, to the hottest celebrities on TV that include Sofia Vergara and Danna Garcia, Latin World Entertainment represents the leading brands and talent in the Latino community,” said Twistbox CEO Ian Aaron. “Our partnership will extend LWE’s existing on-line initiatives to mobile and bring compelling programming that includes premium SMS campaigns, mobile TV, games and community applications to operators in the U.S., Latin America and Spain.”

Luis Balaguer, President and CEO of Latin World Entertainment, felt that with his company’s management, marketing, and production focus in the Latin market, paired with Twistbox’s international background, the mobile project offers an opportunity to drive Latinos and create success.

There are currently between seventy-five and one hundred million individuals in Latin America alone who have the capability to access mobile content.

Tags: hispanics, mobile_marketing, partnerships and wireless

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