Think Partnership today announced the release of My Affiliate Program (MYAP) v9, the interactive marketing mainstay’s latest edition of its tool to automate, manage and optimize affiliate relationships.
Version 9.0 aims to increase advertiser ROI by offering a single, Web-based interface for tracking all online marketing efforts including affiliates, advertisements and pay-per-click buys. MYAP v9, according to THK, tracks all customer contacts with an affiliate or advertising channel to offer a 360-degree view of each customer, including how they were referred to the advertiser’s website and what activities they completed while they were there.
The service also allows affiliate managers to filter out fraudulent affiliates, particularly those participating in spyware and adware practices. Additionally, THK claims that MYAP v9 shows affiliate managers which affiliates may be “overwriting” another source and taking credit for a transaction that is not deserved so they may be removed from the program.
“The increase in the complexity of the affiliate marketing and partner strategy has forced marketing professionals to search for powerful solutions to successfully manage the affiliate channel,” said Rachel Honoway, VP of Marketing for Think Partnership, in a statement.
She added, “With the release of MYAP v9, Think Partnership is empowering its customers to meet the latest evolutions in online affiliate marketing with the ability to take complete control and ownership of affiliate relationships. By providing direct access to affiliates, their data and their contact information, MYAP v9 gives users full transparency into all of their advertising efforts and enables marketers to make more informed decisions about effectively managing and rewarding affiliates.”