The Telegraph Group Limited, owner of the UK newspaper The Daily Telegraph, has selected Revenue Science to provide behavioral targeting capabilities to the newspaper’s website. Revenue Science’s technology will grant marketers access to the site’s measured audience.
“Behavioral targeting creates new possibilities for our advertisers, and aligns them more closely with an interested, receptive audience, while at the same time heightening the return on their investment,” said Ken Breen, The Telegraph Group’s Print and Online Sales Director. “Revenue Science’s technology will let our advertisers deliver their campaigns directly to specific segments of our 6.4 million unique users—no matter what page of our site they are on. This new resource furthers our commitment to our advertisers, and is in keeping with our new approach to refining and improving our online offering.”
Richard Foster, UK managing director for Revenue Science, expressed excitement in working with the Telegraph Group and explained that UK advertisers and agencies have begun to rapidly integrate behavioral targeting into their media strategies.
In addition to using Revenue Science’s conventional services, the Telegraph Group will participate in its Behavioral Targeting Extension program to allow the company to deliver ads on its own site as well as across the Revenue Science network. The Extension program hopes to eliminate inventory concerns for advertisers, regardless of campaign size.