http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-477843 Eye of the Storm | scott swanson Wed, 25 Jun 2008 21:58:03 +0000 http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-477843 [...] and leveraging the web to make it flow both ways between the consumer and the product. This week we finalized a deal with Turner/TBS to power their user-generated-video site, “Am I Funny or Not?” We’re also [...] [...] and leveraging the web to make it flow both ways between the consumer and the product. This week we finalized a deal with Turner/TBS to power their user-generated-video site, “Am I Funny or Not?” We’re also [...]

]]> http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-164829 Bradley Wed, 03 Oct 2007 21:45:21 +0000 http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-164829 shows come on when there is a baseball game on TBS? shows come on when there is a baseball game on TBS?

]]> http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-22057 scott swanson » Blog Archive » Eye of the Storm Fri, 29 Sep 2006 02:51:45 +0000 http://www.adotas.com/2006/09/tbs-creates-%e2%80%9cvery-funny%e2%80%9d-community-with-vitrue-technology/#comment-22057 [...] It’s been a wild week to be in the eye of the storm. My new company, ViTrue, is smack in the middle of what’s starting to legitimately feel like a revolution in advertising. Video is a medium I’ve always been interested in because when placed online, it has gigantic advantages over traditional ds for engaging the consumer. I’ve always asserted that TV advertising’s primary pull is its ability to evoke an emotion in the viewer. Banner ads, newspaper ads, and Google text ads can’t do that. But video absolutely can, just as it does on television. Everyone’s found a lump in their throat while watching a television commerical at one time or another. For me it was the Cindi Lauper/Kodak “True Colors” ads during the ‘96 Olympics. So ViTrue’s starting with online video, and leveraging the web to make it flow both ways between the consumer and the product. This week we finalized a deal with Turner/TBS to power their user-generated-video site, “Am I Funny or Not?” We’re also providing the technology for Friendster’s “Get Political” video contest that allows people to upload their own political ads. Check out one I uploaded on Arnold’s behalf: sharkle.friendster.com And if that weren’t exciting enough, the grey lady got around to picking up my career move: www.nytimes.com/swansonarticle [...] [...] It’s been a wild week to be in the eye of the storm. My new company, ViTrue, is smack in the middle of what’s starting to legitimately feel like a revolution in advertising. Video is a medium I’ve always been interested in because when placed online, it has gigantic advantages over traditional ds for engaging the consumer. I’ve always asserted that TV advertising’s primary pull is its ability to evoke an emotion in the viewer. Banner ads, newspaper ads, and Google text ads can’t do that. But video absolutely can, just as it does on television. Everyone’s found a lump in their throat while watching a television commerical at one time or another. For me it was the Cindi Lauper/Kodak “True Colors” ads during the ‘96 Olympics. So ViTrue’s starting with online video, and leveraging the web to make it flow both ways between the consumer and the product. This week we finalized a deal with Turner/TBS to power their user-generated-video site, “Am I Funny or Not?” We’re also providing the technology for Friendster’s “Get Political” video contest that allows people to upload their own political ads. Check out one I uploaded on Arnold’s behalf: sharkle.friendster.com And if that weren’t exciting enough, the grey lady got around to picking up my career move: http://www.nytimes.com/swansonarticle [...]

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