Adotas

Where media buyers start online







News

TBS Creates “Very Funny” Community with ViTrue Technology

Written on
Sep 27, 2006 
Author
Sarah Novotny  |
Share
TBS Creates “Very Funny” Community with ViTrue Technology

User-created advertising platform ViTrue has teamed up with TBS, the “Very Funny” network, to create an online community. “Funny or Not?” is TBS’s first entrance into the user-generated content space and enables TBS viewers and enthusiasts to create, produce, and upload their own funny videos.

Using ViTrue’s technology and tools, the TBS audience will be able to create full-featured content at tbs.com while ensuring copyright protection.

“As TBS continues to build its online presence, especially in terms of broadband entertainment, we are focusing on ways to engage our audience of comedy lovers in new and exciting ways,” said Jennifer Dorian, senior VP of branding and network strategy for TBS. “ViTrue provides us with an engaging technology platform that enables viewers to interact with our brand in a compelling way, while also being in line with TBS’s views regarding the protection of copyrighted material online.”

“Funny or Not?” will launch in November and be promoted on TBS.com as well as through promotions, TV spots, and contents. Original video submissions on the space may also air between TBS’ scheduled programming.





Reader Comments.

shows come on when there is a baseball game on TBS?

Posted by Bradley | 5:45 pm on October 3, 2007.

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership