TBS Creates “Very Funny” Community with ViTrue Technology
User-created advertising platform ViTrue has teamed up with TBS, the “Very Funny” network, to create an online community. “Funny or Not?” is TBS’s first entrance into the user-generated content space and enables TBS viewers and enthusiasts to create, produce, and upload their own funny videos.
Using ViTrue’s technology and tools, the TBS audience will be able to create full-featured content at tbs.com while ensuring copyright protection.
“As TBS continues to build its online presence, especially in terms of broadband entertainment, we are focusing on ways to engage our audience of comedy lovers in new and exciting ways,” said Jennifer Dorian, senior VP of branding and network strategy for TBS. “ViTrue provides us with an engaging technology platform that enables viewers to interact with our brand in a compelling way, while also being in line with TBS’s views regarding the protection of copyrighted material online.”
“Funny or Not?” will launch in November and be promoted on TBS.com as well as through promotions, TV spots, and contents. Original video submissions on the space may also air between TBS’ scheduled programming.
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shows come on when there is a baseball game on TBS?
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