TBS Creates “Very Funny” Community with ViTrue Technology
User-created advertising platform ViTrue has teamed up with TBS, the “Very Funny” network, to create an online community. “Funny or Not?” is TBS’s first entrance into the user-generated content space and enables TBS viewers and enthusiasts to create, produce, and upload their own funny videos.
Using ViTrue’s technology and tools, the TBS audience will be able to create full-featured content at tbs.com while ensuring copyright protection.
“As TBS continues to build its online presence, especially in terms of broadband entertainment, we are focusing on ways to engage our audience of comedy lovers in new and exciting ways,” said Jennifer Dorian, senior VP of branding and network strategy for TBS. “ViTrue provides us with an engaging technology platform that enables viewers to interact with our brand in a compelling way, while also being in line with TBS’s views regarding the protection of copyrighted material online.”
“Funny or Not?” will launch in November and be promoted on TBS.com as well as through promotions, TV spots, and contents. Original video submissions on the space may also air between TBS’ scheduled programming.
Reader Comments.
- Pingback from scott swanson » Blog Archive » Eye of the Storm
shows come on when there is a baseball game on TBS?
- Pingback from Eye of the Storm | scott swanson
Leave a Comment
Article Sponsor
More News
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

