Revver Takes Viral Video Bazaar Out of Beta
Revver, a marketplace for online ad-supported viral video, has emerged from beta, becoming what the company calls a “Viral Advertising Network.” Revver wants to connect content creators with advertisers and viewers. Users upload video clips just like YouTube, or any other video-sharing site. But Revver matches video clips with appropriate advertising, allowing the content creator to earn revenue on what they post, and picking up some of the cost so users can watch for free.
“Revver is a next generation service for the online video market,” said CEO Steven Starr in a statement. “We embrace the viral power of the Internet to help people benefit from the popularity of videos no matter where they are viewed online. By leveraging the Internet as one big platform for commerce, Revver has created a real marketplace for this new medium.”
As part of the public release, Revver has updated its web interface and added more community-focused tools. Users can create their own web pages, view video analytics, send messages to other Revver users, create their own video collections, and add a Revver video feed to their own blog or website. The move out of beta has not been without hiccups. The Revver site has been down since about 9:00AM PDT this morning (9/13/06).
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I was just wondering…have you tried all these features yourself or are you just re-quoting some press release?
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