Revenue Science, Advertising.com Partner for UK Behavioral Targeting Expansion
Revenue Science today announced that it’s partnering with Advertising.com to expand behavioral targeting reach in the UK. With the agreement, the companies hope to enable advertisers buying audience segments from Revenue Science’s UK publisher base to deliver advertisements to behaviorally-targeted audiences across the Advertising.com UK network—which according to company stats, reaches nearly 25 million unique users, representing 84 per cent of the UK Internet population.
“Our publishers have been inundated by advertisers with behaviorally targeted campaigns, to the point where our publishers need more inventory for a wide variety of audience segments,” said Richard Foster, managing director of Revenue Science UK, in a statement. “By working with Advertising.com UK, we can help publishers meet this demand by leveraging the largest network in the UK while maintaining the value and ownership of their audiences and preserving advertiser relationships.”
Current Revenue Science client Guardian Unlimited has already committed to participating in the program.
“More and more advertisers are including behavioural targeting as part of their strategy. This is especially true in high-value categories including technology, automotive, travel and personal finance, where we regularly sell out of targeted impressions,” adds GU’s head of Business Development Tristan Leaver. “The network extension program eliminates that limitation by allowing our advertisers to reach their targeted Guardian Unlimited audiences on our own site, and across the Advertising.com network.”
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