New York Times Signs Content Deal with Answers.com

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Answers Corporation, creators of Answers.com, today announced an agreement with The New York Times Company to integrate specific Answers.com reference content into NYTimes.com. The agreement includes direct access via NYTimes.com to Answer.com’s 1-Click Answers technology.

To apply this technology, a user holds down the “Alt” key and clicks with the mouse on any word or phrase on a NYTimes.com article, which generates a popup window filled with direct reference information from a collection of reference material, all selected in consultation with New York Times editors. In the process, the user never leaves their current Web page.

The alt-click service allows readers to access encyclopedic explanations, definitions and background about people, history, technology, culture and other topics in over 20 categories.

“The New York Times Company is pleased to enhance and enrich the experience of our readers with Answers.com,” says Vivian Schiller, senior vice president and general manager, NYTimes.com, in a statement. “Readers will now be able to click on any word or phrase in a Times article to find the best information in our own archive and from the reference material on Answers.com. Our partnership with Answers.com illustrates our continued commitment to providing online readers with the most comprehensive information available.”

Answers.com will also power “Answers.com/Reference,” a new search function available from the NYTimes.com search box that presents Answers.com content.

Along with NYTimes.com, Answers.com also powers the answers or references search for Amazon.com’s A9, Firefox, Opera, Info.com as well as homeworkNYC.org, the education site of The New York Public Library, Brooklyn Public Library and Queens Library.

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