NBC Universal and more than 2-dozen of its content partners have released a B2B marketplace, dubbed the NBBC (National Broadband Company), to sell NBC Universal and third-party video. NBC is aiming its efforts squarely at content owners, online publishers and advertisers. Maven Networks, an Internet TV technology company that also helps power CBS’s CSTV online college sports network, is managing the ad serving, streaming and other web services for the new NBBC.
“As we assessed the rapidly changing media environment, it became evident that NBC Universal and its affiliates are uniquely positioned to help all content companies unlock the value of their digital assets in a new way,” announced Randy Falco, president of the NBC Universal Television Group yesterday. “NBBC allows both NBC Universal and our partners to create revenue by exposing their content to a larger audience than we each could achieve individually.”
NBC hopes the new marketplace will open up new avenues of revenue and publication for video content owners, more ad dollars for publishers, and a larger audience for advertisers. Content owners can specify which sites their video can appear on, while publishers can choose from a library of content to be shown through a readymade video player. Users get to watch free, ad-supported video, while everyone else gets to tap in to the advertising revenue stream.