• Comment
• Print Article
• Email
• Permalink

MIVA Lines Up Global Pay-Per-Click Product

Written on

Sep 12, 2006 

Author

Sarah Novotny  |

Share

MIVA Lines Up Global Pay-Per-Click Product

Online ad network MIVA today announced the global launch of MIVA InLine, a new product that aims to help online publishers build revenue without increasing page impressions or freeing up site real estate for advertising.

Through the MIVA InLine tool, publisher sites are embedded with hyperlinks that are added to keywords within the actual content of specific pages. When users mouse over said hyperlinks, a floating pay-per-click ad appears that directly relates to the specific keyword. Site users then have the option to click on the ad or continue browsing the site.

Along with the ability to display PPC ads against individual keywords, InLine can also display editorial links directing users to related pages of publishers’ sites. During the initial launch, though, this feature, will be available only to MIVA’s larger publishing partners.

“MIVA InLine provides a potentially significant incremental revenue stream for online publishers, many of whom are struggling to keep up with the demand for available site inventory in the current online advertising boom,” said Seb Bishop, MIVA’s President and CMO, in a statement. “A major benefit of the new product is its ability to drive increased revenue without any need for publishers to increase page impressions.”

Additionally, MIVA has installed filters within InLine that can prevent keyword tagging in sensitive or inappropriate articles. To ensure quality control with this function, the company has assigned a team of editorial experts to monitor and update the filters.

The rundown of other features publishers can capitalize on with InLine include the option to specify individual web pages and the sections of content within those pages that they want included in their MIVA InLine implementation, the option to choose whether hyperlinks should be added every time the same keyword appears or just in the first instance, as well as the ability to specify up to twenty unique keywords against which ads will appear within each page of content.

MIVA InLine is launching simultaneously across the US, UK, France, Germany, Spain and Italy.

Tags: contextual_targeting, MIVA and PPC

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012
• Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
• How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
• Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Complete Seo Tips: [...] See more here: Video: “Build &#1072n SEO Foundation” Excerpt – ADOTAS [...]