Leading Advertisers, Agencies Join Click Quality Council
Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC).
The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure their interests and those of the 2,500 members in the Click Fraud Network are represented in the development of PPC measurement standards.
“The absence of pay-per-click quality standards is the single largest barrier for large advertisers to expand their media buying strategies on search engines and contextual networks alike,” said Robert Pettee, Senior Search Marketing Manager for LendingTree.
“As an industry, we must define click fraud before we solve it,” added Jason Clement of Carat Fusion. “This is why we are pleased to say that we will be participating in the CQC and adding an advertiser’s perspective to discussions about this growing problem.”
Members of the CQC will convene quarterly to discuss click quality control issues as well as recent industry developments. During the meetings, Council participants will provide input and feedback on processes and concerns related to the development of click quality measurement standards. The Council will then prioritize feedback, which will be relayed to the IAB’s Click Measurement Working Group among other standards bodies
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