Jumpstart Revs Up Behavioral Targeting Auto Channel
Jumpstart Automotive Media today announced it has partnered with websites and ad networks to launch its Behavioral Auto Channel, which Jumpstart hopes will enable it to apply behavioral targeting to track and serve ads to in-market car buyers among the largest aggregated distribution base available to auto marketers across various ad networks and content partners beyond its original Jumpstart Network.
Publishers participating in Jumpstart’s Behavioral Auto Channel include ValueClick Media Burst Media, Collective Media, Comcast.net, FoxNews.com, TVGuide.com. Each participating site or network will provide inventory to Jumpstart to behaviorally retarget users who have visited the Jumpstart Network—which includes NADAguides, Vehix and J.D. Power Autos. According to company stats, Jumpstart logs the behavior of over 5 million auto shoppers per month by their navigation behavior, which indicates whether or not they are active auto shoppers.
“The Behavioral Auto Channel partnerships greatly enhance the reach we can provide to auto advertisers and allow us to provide solutions to customers seeking conquesting and customize audience segments such as Luxury or SUV shoppers,” says Joe Kyriakoza, Vice President, Product Development for Jumpstart Automotive Media, in a statement. “With auto makers buying up nearly all of the contextual space on most third-party auto sites, contextual conquesting is non-existent, which is why behavioral targeting becomes a valuable tool to help us serve highly relevant ads to car buyers across a vast audience in our channel of sites and ad networks.”
Along with behavioral targeting and site re-targeting, Jumpstart Automotive Media now offers custom segmentation and campaign optimization.
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