Isobar Global Network Rolls Out Search Marketing Tool
Isobar, a global network of digital marketing agencies and subsidiary of Carat, has released a proprietary, search engine bidding agent known as iSEBA. With its functionality and ability to generate results in paid search marketing, the tool has been utilized by Isobar agencies to service clients in Australia, France, Greater China, the Netherlands, Spain, Sweden, the UK, and the US.
iSEBA manages paid search marketing on a portfolio, or global basis, and optimizes the entire campaign rather than on a keyword by keyword basis. The tool determines the most productive keyword, position, price, time of day, and day of week combinations to bid on for the best possible results, and recalculates this information every day.
“Paid search marketing is a complex and highly competitive medium,” said Nigel Morris, CEO, Isobar. “iSEBA provides our clients with an immediate advantage not seen elsewhere in the marketplace today. The widespread adoption rate amongst clients right across the world is indicative of the results it produces.” He added that, “As with all other aspects of Isobar, this is a global initiative with substance.”
iSEBA can employ both predictive modeling to anticipate future prices and mathematical models to produce bid plans. It can also bid in any language or currency worldwide and across multiple search engine platforms including Yahoo, Google, and MSN.
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