Intel, Omnicom Want to Bring Online Ads to TV
Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. Omnicom and Intel want to develop what are called “10-foot,” or large-screen ad templates for Internet ads.
“The ’10-foot’ interactive viewing environment is largely unexplored space, but it’s a huge opportunity in terms of advertising effectiveness and consumer engagement, which are top priorities for all our clients,” said Omnicom Media CEO Daryl Simm in a statement.
Omnicom and Intel will be hashing out ideas for “10 foot” ad templates that will contain interactive elements specially tailored for viewing in the living room. They’ll be using AOL’s 10 foot AOL Video service as a starting point. Both Intel and Omnicom are interested in bringing other partners onboard, and the companies want the standards they’re developing to be open and useable by all.
Reader Comments.
I thought TV was passe…and the TV ad (at least the 30 second version) dead…very interesting.
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