iLoop Brings WAP Barcode Marketing to Mobile
Mobile developer iLoop and barcode scanning technology provider Nextcode have partnered to power WAP-based marketing campaigns using Nextcode’s ConnexTo barcode reading technology.
The new system will let advertisers and content owners embed WAP Internet addresses into printed barcodes. Consumers with camera phones can then simply snap a picture of the barcode and link directly to a WAP site. ConnexTo uses a new type of code, called mCode, designed specifically to be read by camera phones and mobile devices.
“We are excited to be working with iLoop Mobile. They have terrific clients and technology to deliver content,” said Nextcode CEO Jim Levinger in a statement. “By integrating our ConnexTo technology with their systems, we can improve the user experience making it faster, easier and more fun for consumers.”
Nettwerk Music Group is the first company to use the new technology, and is placing Nextcode images in promotional advertising, in-store advertising, and tour posters for the band Barenaked Ladies. When a consumer snaps a photo of one of the Nextcode images, they’re taken directly to the Barenaked Ladies iLoop-hosted mobile Internet site, where they can view band-related news and purchase mobile-only content.
Article Sponsor
More News
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
