iLoop Brings WAP Barcode Marketing to Mobile
Mobile developer iLoop and barcode scanning technology provider Nextcode have partnered to power WAP-based marketing campaigns using Nextcode’s ConnexTo barcode reading technology.
The new system will let advertisers and content owners embed WAP Internet addresses into printed barcodes. Consumers with camera phones can then simply snap a picture of the barcode and link directly to a WAP site. ConnexTo uses a new type of code, called mCode, designed specifically to be read by camera phones and mobile devices.
“We are excited to be working with iLoop Mobile. They have terrific clients and technology to deliver content,” said Nextcode CEO Jim Levinger in a statement. “By integrating our ConnexTo technology with their systems, we can improve the user experience making it faster, easier and more fun for consumers.”
Nettwerk Music Group is the first company to use the new technology, and is placing Nextcode images in promotional advertising, in-store advertising, and tour posters for the band Barenaked Ladies. When a consumer snaps a photo of one of the Nextcode images, they’re taken directly to the Barenaked Ladies iLoop-hosted mobile Internet site, where they can view band-related news and purchase mobile-only content.
Tags: emerging_technologies, iLoop and mobile_marketing
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