IAB Releases Accelerating Internet Ad Revenue Figures

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Just in time for Advertising Week, the Interactive Advertising Bureau and PricewaterhouseCoopers have released the figures for internet advertising revenues covering Q2 and the first six months of 2006.

Revenues for those first six months reached a record high of approximately $7.9 billion, while the second quarter of 2006 alone totaled nearly $4.1 billion, a 5.5% increase over the first quarter and a 36% increase over the same period in 2005.

“The latest results reaffirm the Internet’s growing importance for marketers to integrate online advertising into their overall media plans,” said David Silverman, Partner, Entertainment & Media Practice, PricewaterhouseCoopers.

Within the results, Search Advertising led the pack of various ad formats in terms of key revenue data breakouts, with Display Related following close behind, and Classifieds coming in third. CPM continued its reign as the preferred pricing model for buyers and sellers.

“While search advertising remains the largest format in terms of revenues, we expect to see new formats like video ads to continue to emerge as advertisers seek to leverage the branding opportunities afforded by the growing installed base of broadband users,” Silverman added.

Greg Stuart, CEO of the IAB, continued, “Interactive delivers an arsenal of options for advertisers no matter their marketing and business objectives,” and as a result, “continues to solidify its position as a mainstream medium.”

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