HBO Launching Hispanic Mobisodes
HBO is teaming up with TV production company Galan Entertainment to produce “La Traductora,” AKA “The Translator,” a series of mobile-only episodes that follows the adventures of Carmen and her daughter Maribel. The show follows the format of a telenovela, or a Spanish-language soap opera. Carmen is a Hispanic immigrant, and Maribel is constantly translating English-language phrases into Spanish for her mother, helping her get out of awkward, often humorous situations.
Galan Entertainment’s president Nely Galan is no stranger to episodic video or to the Spanish-language market. She’s the former vice president of entertainment for the Telemundo Network, and has produced more than 600 English and Spanish-language television episodes, including the Fox reality show The Swan.
“I started Galan Entertainment launching new TV channels into Latin America,” said Galan in a statement. “Now, we’re at the forefront of the digital age, producing entertainment content for new platforms such as mobile phones and iPods.” Each episode of “La Traductora” will be about 90-120 seconds long. HBO hopes the episodes will not only entertain, but also help Hispanic viewers remember important English words and phrases that will help them communicate in the U.S.
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