Gannett Opts for Revenue Science
Gannett Co., owner of 90 newspapers and 23 TV stations, has announced that Revenue Science will be handling all of its behavioral targeting needs. The partnership will let Gannett provide behavioral ads on the regional, national and local level through its more than 100 newspaper and broadcast affiliate websites, including USAToday.com. According to Gannett, its sites collectively reach more than 23 million users.
“Revenue Science has demonstrated a comprehensive understanding of our needs and how they can help us to expand and continue to offer maximum value to all of our advertisers,” said Jack Williams, president of Gannett Digital in a statement. “As the leader in behavioral targeting for online advertising, we believe Revenue Science can help Gannett to deliver improvements to our behaviorally targeted advertising program in terms of service, flexibility and overall performance.”
Revenue Science will help Gannett target specific types of users like travel buyers, auto buyers and tech enthusiasts. Audience targeting profiles can also be customized on a per-campaign basis, and Revenue Science’s solution will let Gannett play around with customer profiles in real-time to determine optimal campaign performance parameters.
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