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Ford Plugs “Innovations” with New Microsite

Written on
September 11th 2006
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As part of its “Driving American Innovation” campaign, Ford has launched a website that highlights Ford’s “innovations” in automotive, safety, and alternative fuels technology.

Visitors are greeted by a video of CEO Bill Ford. The site features an interactive video presentation about flex-fuel vehicles, fun animated characters who illustrate Ford’s safety developments, interviews with designers, video examining Ford’s concept technologies, and two interactive games where users can select and customize their own Ford vehicles.

“We have been receiving positive feedback about our Driving American Innovation campaign and this was another way to reach out to and help customers better understand Ford Motor Company,” said Ford VP Charlie Holleran in a statement. “More than 3 million Web users log on to our ford.com website every month. We believe the innovation link will draw even more Web surfers who will spend even more time learning about our technological, design and safety innovations.”

Ford is promoting the Innovation site through online ads.



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