Eyeblaster Enters World of Search Marketing
Digital marketing provider Eyeblaster has released a new suite of tools to simplify the optimization and management of search marketing campaigns. Eb.search, developed in partnership with The Technology Works to integrate its search bid management technology into Eyeblaster’s interactive display technology, will help marketers manage numerous campaigns across multiple geographical markets.
Eb.search offers pay-per-click, ROI, and cost per acquisition capabilities. In North America and Australia, the tool can be used either by integrating with Eyeblaster’s digital ad server or by using eb.search as a stand-alone system. In other international markets, eb.search is only available as an integrated offering.
Gal Trifon, CEO of Eyeblaster, described his company’s mission to provide next-generation solutions, adding that, “Now we’re providing a way for marketers to comprehensively manage the disparate elements of digital marketing campaigns, by integrating search capabilities - which are quickly becoming a cornerstone of the marketing mix.”
Trifon continued, “eb.search helps users get the best of Eyeblaster’s tools - including superior rich media offerings, robust ad serving and in-games advertising solutions - to maximize the effectiveness of advertising campaigns on a global scale.”
Until now, solutions like eb.search had only been available in Europe or Asia.
Article Sponsor
More News
Reader Comments.
Leave a Comment
Latest News
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
- Yahoo To Power T-Mobile Portal November 20th 2008
- Jivox Reels in Two New Ad Partners November 20th 2008
- Report: Online Marketing Budgets Grew in ’08 November 20th 2008
- Google’s Lively? Not So Much. November 20th 2008
- New Yahoo CEO Must Be Willing To Do Microsoft Deal November 19th 2008
- Trulia, Placecast Partner on Geo-Targeted Ads November 19th 2008
Features
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
