Ex-Microsoft Crew Launch MySpace Alternative
Former Microsoft researchers Karl Jacob and Sean Uberoi Kelly have launched Wallop, a social networking service designed to “wallop” MySpace and other social networking sites by thinking small and trying to capture a piece of the $3 trillion a year self-expression industry. The beta version of Wallop is available by invite only and uses an extremely simplified point-and-click interface.
“After taking a long, hard look at social computing, it became clear that it is not simply about the technology, which has been limited and plagued with problems to date,” said Wallop CEO Karl Jacob in a statement. “It’s about the trend of self-expression moving online, creating enormous demand for easy and limitless customization and an enlightened social experience where the user is in control.”
Users don’t need to know HTML to personalize their profiles. Instead, Wallop uses a marketplace model where users can buy images, interactive graphics and other features created by a community of Flash developers. Members can also control who can view what information of their profiles, showing different sides of themselves to different audiences.
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