Encyclopedia.com
What they do: Encyclopedia.com is the Internet’s premiere free encyclopedia, providing users with more than 57,000 frequently updated articles from the Columbia Encyclopedia, Sixth Edition.
Each article, provided by HighBeam Research, is enhanced with links to newspaper and magazines articles as well as pictures and maps. HighBeam Research provides the site with a comprehensive digital archive of 35 million documents, both current and historical. HighBeam services individual researchers with its own online research engine and offers its HighBeam Library (formerly eLibrary.com) on free, registered, and paid levels of access.
Why you should buy: HighBeam Research offers innovative ways for advertisers to target individual researchers with content, geographic, computer systems, and internet-related targeting capabilities. The audience includes both registered users and paid subscribers for professional and personal online research needs. Its audience profile includes affluent consumers, travelers, students, entertainment consumers, and investors, among other groups. Its demographics are:
Male – 48%
Female – 52%
Married – 64%
Age 18-34 – 28%
Age 35-54 – 46%
Age 25-54 – 60%
HHI $60k+ – 60%
HHI $75k+ – 47%
HHI $100k+ – 30%
Attended College – 32%
Graduated College – 31%
Completed Graduate School – 10%
Self Employed – 8%
Management/Executive – 5%
Company Size Less than 10 – 16%
Company Size 10-99 (Small-Mid) – 15%
Company Size 100-446 (Mid-Large) – 5%
Company Size 500+ – 32%
Source: comScore Media Metrix AiM Winter 2005
Format/How Much:
Run of Site Targeting
728×90 Leaderboard $8.00CPM $12.00CPM
160×600 Skyscraper $8.00CPM $12.00CPM
300×250 Rectangle $10.00CPM $15.00CPM
Rates are based on impressions purchased on an annual basis.
HighBeam Research offers Content Channels, Content Focus, and Additional Targeting Opportunities.
Specs:
Leaderboard 728×90 Homepages and Search Result Pages
Rectangle 300×250 Article Pages
Skyscraper 160×600 Search Result Pages
Pop-Under Up to 720×300 Article and Search Result Pages
Contact:
Chris Cifarelli
Advertising Sales Manager
212-897-4077
Peter Nein
Advertising Sales Manager
212-897-4085
Joseph McWilliams
Vice President, Advertising
212-897-4078
Email: advertising@highbeam.com
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