Deep Focus, Blastro.com Launch Spoken Word Battle for HBO’s “The Wire”
To promote the fourth season of the drama “The Wire,” HBO is launching a user-generated contest that asks slam poets, hip-hop, and freestyle artists to speak out about how they were educated. “The Wire Spoken Word Battle,” designed to spark discussion about the central themes of the series, is hosted by Blastro.com and developed by interactive agency Deep Focus.
To enter the contest, competitors log on to Blastro and upload a video of their performance. Judges will select five finalists based on originality, creativity, and appropriateness to the education topic. Blastro.com users will review the finalist videos and cast votes online to select the grand prize winner which will be featured on HBO On Demand.
“Blastro.com, The Wire and the spoken word community share a common interest in urban politics,” said Sabrina Caluori, Account Director at Deep Focus. “This contest provides a forum for audiences to address The Wire’s central themes and issues through the use of conscious user-generated content.”
Ben Davis, Co-Founder of Blastro.com, added, “‘The Wire Spoken Word Battle’ asks real people to tell their story. We’re looking for honest entries that represent the spirit of The Wire, HBO and Blastro.”
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